About Totus

Sophisticated counsel.

Drawing on more than two decades of journalism, in-house, and agency experience, we serve clients as thought partners — helping them navigate communications challenges, build and execute their strategy, and drive toward their long-term objectives. 

Hands-on engagement.

We are committed to direct, one-on-one engagement with a tightly limited number of clients. Our approach ensures a seamless and unified client experience, delivering the highest-quality communications results while avoiding the disjointed outcomes of delegated work.

Fluency in the market.

Fluent in the language of impact and deeply versed in the broader private markets landscape, we are well-equipped to position clients within both contexts. Our comprehensive understanding enables us to communicate credibly with highly-informed audiences — ensuring that we capture the true differentiation of our clients’ work and the ways it fits into the broader market narrative.

George Spencer, Principal

George has been shaping industry-leading narratives for more than two decades.

Most recently, he led the Impact Investing client offering for BackBay Communications and its successor firm, Gregory FCA. As a Senior Vice President, he collaborated with clients to shape integrated communications programs that raised awareness about their work and leadership. During his tenure at the agency, he guided accounts and strategy for some of the most well-known leaders in impact investing.

Prior to joining BackBay, George was Senior Manager of Communications for the Global Impact Investing Network (GIIN), where he focused on spreading the organization’s vision and building its brand. During his time at the GIIN, he led the creation of thought leadership content, working closely with the CEO and other senior leaders to craft opinion pieces and speeches and to launch the GIIN’s Next Normal podcast.

Before he began his work in impact investing, George spent more than 13 years as a broadcast journalist, including more than six years working at NBC News in Philadelphia and New York. Judges honored his work with six Emmy awards over the course of his journalism career.

As an undergraduate at Princeton University, George concentrated in politics and was an editor at the Daily Princetonian. He is also a graduate of Columbia University’s School of Journalism. During his time in Philadelphia, George completed a Master of Business Administration degree at Drexel University’s LeBow College of Business.

totus

Adjective

“tote-us”, “toh-tus”

  1. whole, all, entire, total, complete, every part
    Synonym: cūnctus

  2. all together, all at once

tōtus (feminine tōta, neuter tōtum); first/second-declension adjective (pronominal)